CHIRLA x Complexcon 2025

Following one of the most difficult years for immigrant communities across the country, we saw an opportunity to do something bigger than a donation. CHIRLA, one of California's most recognized immigrant rights organizations, had never had a presence at ComplexCon, the largest fashion, art, and streetwear show in the nation. I played a key role in bringing ComplexCon onto the radar of CHIRLA's decision makers, making the case for why this audience and this moment mattered. From there I helped bring brands together around an exclusive merchandise collection, with all proceeds raised going directly to CHIRLA. Meeting a new demographic where they already were and giving them a way to show up for the cause. I also played a large role in creative direction for the digital campaign surrounding the event. Including creative directed, wrote the script, and produced an online spot that has now garnered over 1.6 million organic views on Instagram. Additionally, I led the production on merchandise that was sold at CHIRLA's 2025 Complexcon booth.